Digital Marketing – The Opportunity

With over 1 billion global users, digital media has revolutionized the way world communicates. Businesses, old or new, are changing their business models today to go online and beef up their
marketing strategies with digital being the core driver.

Digital marketing helps businesses generate higher revenues. According to Google, companies using digital marketing strategies have 2.8 times better revenue growth expectancy. With more businesses joining the digital bandwagon, an even higher growth rate will not be a surprise.

The demand for digital skills is higher than ever before, which can be filled if the right education and grooming is provided to individuals looking to make an impact in today’s digital age. Social Media Marketing, Content Marketing, Mobile Marketing, Web Analytics, SEO, and SEM have become essential for advertisers to market themselves on the digital front, and thus have become lucrative career opportunties for the digital-savvy youth. WMA aims to kick-start careers of young leaders in digital marketing, the career of tomorrow!

The courses at WMA are offered to students from all streams, working professionals or entrepreneurs – those who may be looking to up-skill or re-skill themselves for boosting their careers in the digital industry and/or looking to grow their own businesses. WMA follows an experience transfer approach where experienced personnel who have worked across domains for some of the best companies in the digital industry, share their real life experiences and case studies relevant to the region, in an interactive classroom training environment. The courses are tailor-made in conjunction with industry experts and offers rich case studies, technological tools, hands-on experience with live projects and internships.

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